Many people will tell you it simply means optimising your website so it ranks highly for a particular search query. That’s true…but SEO goes way beyond that. Rankings are just that…a position on a list. It’s very nice to be at the top or near the top of a list, but you should be asking yourself this…

• Does that ranking translate into increased revenue for my business?
• Is that ranking sending more visitors to my website?
• Are the visitors arriving at my site, as a result of my SEO efforts, interested in my offer i.e. are they targeted visitors?
• Are those visitors making purchases, or fulfilling the objective of my site?

SEO might start with rankings i.e. obtaining a desired position in the SERPs (Search Engine Result Pages), but it finishes with converting a visitor to a customer. A #1 position in the SERPS and 10,000 visitors a day mean nothing if those visitors aren’t buying!

At SEO Global Network our objective is to help you sort through the myths, misconceptions and mis-information so you can adopt an SEO strategy which will result in increased revenues and profits for your business. Even if you intend to engage an SEO professional…knowledge is power…and the knowledge you gain here will enable you to make informed decisions.

SEO is both a science and an art. There is a lot of debate among professionals…often heated. It’s quite easy to proclaim yourself as a Google SEO expert. Many do, while other SEO experts denounce them as misguided or foolhardy. 

Then there’s the whole “White Hat/Black Hat” thing (and various shades of grey in between). White hats essentially follow search engine webmaster guidelines to the letter…the good guys if you will, while black hats employ techniques the search engines disapprove of and may ban or penalise you if detected.

At SEO Global Network we welcome healthy debate…no matter what shade your hat is…but essentially we are all about long term, sustainable business results…conversions, revenues and profits!