• SEO attributes
• On page content and
• incoming links for each page; to name the most important factors.

By applying its algorithm calculation to the various pages in their index, the Search Engine then figures out which ones are related in any way to the query and which of those are the most important, or the most relevant to that query.

SEO elements and content both have their own challenges; but link building is often seen as one of the most complicated aspects. What is a good link? Why would certain links bring your website more attention than others? How can you manage this and obtain the best possible results from your link building campaign?

In the eyes of a Search Engine, each link to a web page is seen as a vote for that web page. If there are two pages that are equally relevant to a given search query, the page with the better inbound link profile will rank higher than the other page. That’s exactly why a good link building strategy will definitely help bringing your website to a higher position in results pages… where the traffic meets your goals.

What is a bad link?

A link for an obscure directory, based in another country an covering a completely different topic. This is the worst link ever! A link having only one of the above attributes won’t be very useful to your campaign.

What is a good link?

A natural link. What is it?

A good link process is to try obtaining high and quality relevant links to your website. Everybody prefers natural links, even if it’s harder to build a natural link building campaign… because you need to use your creativity more than your wallet! But this will bring long term results.

Basic tips to help you getting good inbound links

• Create a Google Local Listing and add relevant information about your business
• Find your local Chamber of Commerce website and check if possible to add your business website
• While you are at it, post your business profile where accepted (your old University or High School, for example)
• Ask your suppliers or clients if they accept to display your website URL or, even better, to write an article about your company and services
• Write press releases, submit them online or send them to your local paper
• Check your Yellow pages listing and ask to mention your website
• Submit your website to the most influential online directories – using the right category
• Post your job opportunities on online job boards
• Charity & Donation; we all give money for a good reason…
• Write articles on your business topic and submit them to relevant websites or blogs; everyone webmaster loves good content and they will probably agree to mention your website URL, when asked

But remember: the most important thing to keep in mind is to find link from websites who discuss the same topic. Stay in your field, build your online profile and be seen as someone who masters what he preaches.

Oh… and don’t forget the anchor text. This is the text string where your link will be posted upon and is an important factor for Search Engines as well.

A good advice would be to ease this linking process by providing a page where link samples are displayed. After all, if you want others to link to your website, mention what you like them to use as code or link attributes. Something they could copy-paste on their own website.

Information about <a title=”Link Building Strategies” href=”http://www.seoglobalnetwork.com/seo-news/link-building/” target=”_blank”>Link Building Strategies</a> from SEO Global Network.

Our last tip – but not the least – is to write great content. Something completely new that has never been said or expressed before. Something so interesting that people will read and talk about. Something that will attract links by dozens, natural links, in a constant flow… Start by what you know best: what you do. You are running a specific business; so talk specific!

As we always say, imagination and creativity are the limit when it comes to link building strategy!