SEO Company vs an internal SEO Expert
This is a common dilemma faced by businesses who are considering whether they should hire an SEO company or hire an internal SEO expert.
You have invested a lot of money in your web development, allocated funds to advertising and promotion but when it comes to SEO, you are wavering over whether you want to hire an SEO company or use an internal SEO expert. When you weigh up the costs of hiring an SEO consultancy against the potential return on investment, is it false economy to keep your SEO efforts in-house?
Cost effective: Hiring an SEO company may prove more cost effective than hiring a staff member. There is no need to purchase and maintain computer systems, purchase SEO related software or invest in expensive training and development of staff. Office space does not need to be allocated and there are no entitlements or any other costs that a full time employee incurs.
Dedicated SEO expert: By outsourcing your SEO, you have a dedicated SEO expert who is only a call or email away. An internal SEO consultant may work in-house but Search Engine Optimisation may not be their sole role and they may be balancing this task alongside a host of other duties. By commission an SEO company, you are hiring an expert who is solely focused on SEO.
Pool of resources: Outsourcing your search engine optimisation needs to an SEO company means you have instant access to experts with a wealth of knowledge and resources. Not only will the SEO consultant assigned to your website be able to bounce off ideas with others in their team but they may also have access to SEO copywriters and link building strategists.
Knowledge and expertise: By employing an SEO company, you are drawing on their combined knowledge and experience. SEO is a specialised task and part of being a professional SEO expert is devoting a huge chunk of their time to researching new SEO techniques, keeping abreast of industry trends and keeping up to date with changes in Search Engine technology.
Accountability: When using an SEO specialist who is part of an SEO company, they are not only answerable to their clients but they are also accountable to their direct supervisor who is overseeing the SEO campaign. One major problem of in-house SEO is that no one else in the company may have SEO experience and be able to determine whether they are actually doing a good job.
At SEO Works, Search Engine Optimisation is a team effort and your allocated SEO expert is drawing on a large resource pool of SEO consultants, SEO copywriters, link strategists and a Web design team that collaborate to create successful SEO campaigns. Contact us to find out how hiring an SEO company is an investment for your business and how increased exposure and traffic will result in increased revenue.
