SEO – Search Engine Optimisation – Business Software

Sage Business Solutions NZ provides business software, services and support to small and medium sized businesses. Their unique blend of ERP applications with CRM helps coordinate your whole business.

• Sage Accpac ERP: Designed for companies of all sizes, Sage Accpac ERP runs on leading platforms — providing the foundation for an integrated suite of end-to-end business management applications.
• ACT! by Sage:  helps you manage and prioritise activities, and track all contact-related communications, so you can build productive business relationships and get results.
• Sage CRM: is an easy to use, fast to deploy, feature-rich, low cost, Internet-based CRM solution designed to introduce the real benefits of CRM to your organisation.
• Sage SalesLogix: A highly functional, customisable and scalable CRM solution, allowing businesses to select the best access method or methods for its users, including Windows, Web and/or Mobile.
• Sage Timberline Office: A fully integrated financial and operations software solution for construction, real estate and property management professionals.
• Sage ERP X3: A competitive alternative to SAP and Oracle, Sage ERP X3 Enterprise has been designed in line with local and international requirements, making it ideal for organisations that are growing here in New Zealand and Australia as well as those expanding overseas.

The key benefits of Sage Business Solutions are world class integrated solutions delivered by an experienced partner network for the life of your business. Sage Business Partners are experts not only in implementing technology, but they also possess extensive knowledge of ERP and CRM best practices. 

SEO – Search Engine Optimisation – Commercial Refrigeration

“Premier Rentals” are commercial refrigeration specialists.  With over 30 years experience, in sales, service and rentals, we know what you want.

Premier Rentals, Australia’s #1 commercial refrigeration suppliers, offers several industry leading products to choose from.  From fridges, to coolrooms, from deli displays, to ice cream freezers, they have them all.

If you are looking for:

• Commercial Refrigeration
• Deli Display Fridges
• Cake Display Cases
• Coolrooms
• Freezer Room Systems

Then visit Premier Rentals today…

SEO – Search Engine Optimisation – Roofing Contractors

Southwest Roofing is Sydney’s finest roof restoration company. Located in the Campbelltown area and servicing the greater Sydney Metro with roof repairs, guttering and whirlybirds. Contact them to restore your roof to its former glory.

If your roof is looking dull, then you need Southwest roofing to help with…

• Roof Restoration Sydney
• Roof Repairs Sydney
• Roof Painting Sydney
• Roof Cleaning Sydney
• Roof Insulation Sydney

Whatever your roof restoration needs are, let Southwest Roofing handle it.

SEO – Search Engine Optimisation for Plumbers

Searching for the best Sydney plumbers and plumbing services? Trying to find an experienced & trustworthy plumber in Sydney can be a nightmare. If you’re in the middle of a plumbing emergency you’d know what a relief it is to be able to call a 24 hour emergency plumber.

Highlander Plumbing are expert Sydney plumbers and have been delivering top plumbing services in the Sydney area more than ten years.

Services include…

• Blocked drain cleaning & clearing
• Clearing blocked drains with Vaporooter
• Gas fitting & gas installations
• Rainwater tanks
• Plumbing repairs
• Hot water tanks & systems
• Water Filtration systems
• Dual Flush toilet cisterns
• Bathroom Plumbing

Highlander also have regular plumbing specials…well worth checking out.

Highlander provide plumbing services in the following areas…

• Sydney CBD & Inner City
• Sydney Eastern Suburbs
• Sydney North Shore
• Sydney Inner West

Contact Highlander Plumbing on 1300 362 250. For directions see Google location map.

Google Profile Highlander Plumbing Sydney

Check out Your Sydney Plumber for tips & advice on…

• Bathroom Plumbing
• Kitchen Plumbing
• Gasfitting
• Clearing blocked drains

Highlander Plumbing chose SEO Works for their SEO services.

Plumbing videos.

Looking for trade & plumbing supplies? Tradewizz in New Zealand provide professional plumbers and tradesmen with an efficient & cost-effective way to buy everyday trade & plumbing supplies.

If you are in the wholesale trade supplies business then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases such as trade supplies or building supplies, just like this page did for your search…and like Tradewizz does for their targeted keywords. Contact SEO Works to discover how we can help you to drive more leads, conversions & revenues online.

Company: Tradewizz

Product range: Trade supplies

Tradewizz helps plumbers and tradesmen to simplify their stock ordering methods to maximise time with their customers. The company sources products from leading local suppliers within New Zealand and Australia and undertakes strict quality assessments of all the products in their range.

Targeted keyword phrases:

• plumbing supplies
• plumbing online
• plumbing store
• trade & plumbing supplies New Zealand
• plumbing supplies Auckland
• plumbing supplies Christchurch
• plumbing supplies Wellington
• plumbing supplies North Island
• plumbing supplies South Island

Offering a 30-day money back guarantee on any purchase made (conditions apply) and providing oustanding levels of customer service, Tradewizz is your ideal plumbing supplies and building supplies provider in New Zealand.

You are launching a new business, redesigning your website or promoting a new product and now you are looking to optimise your website and focus on your internet marketing. Here are ten SEO New Years Resolutions to improve your SEO strategies and increase your Search Engine visibility.

Resolution one: Install Google Analytics

Installing Google Analytics is the first important step to optimising your website if you wish to improve your website’s interaction with both Search Engines and users. Google Analytics allows you to monitor your website, see what search terms your traffic is using to find your website and set benchmarks for your SEO strategy. This is the foundation of all Search Engine Optimisation activities.

Resolution two: Do more keyword research

Developing a keyword strategy is an ongoing process as you launch new products and services or target customers in a new region or location. Make sure you analyse competitor’s websites and use industry tools such as Google Keyword Tool to identify relevant keywords. You may want to research and identify further keyword phrases to be targeted to maintain or increase your online growth.

Resolution three: Focus on link building strategies

When external websites that have relevance and credibility are linking back to your content, Search Engines see this as validation of your website and this will positively influence your page ranking. There are several ways to build your link profile such as writing great content and listing your website in blog directories and asking industry associations, clients and suppliers to provide a link on their website.

Resolution four: Analyse your website’s technical infrastructure

A website needs to have the right SEO genetics of having a Search Engine-friendly technical infrastructure, rich unique content and quality inbound links. For a website to deliver a maximum return on investment (ROI), it needs to be aesthetically pleasing and user friendly but also be a Search Engine friendly website that ranks highly on Search Engines.

Resolution five: Update your website content regularly

Search Engines have a preference for websites that have original and fresh content and update their pages frequently. SEO copywriting needs to strike a balance between optimising a web page for targeted keywords but ensuring that content is engaging and compelling for the reader or customer. An easy way to provide fresh and original content is to create a company blog and update it frequently.

Resolution six: Optimise your Google Local Business Centre Listing

Optimising your Google Local Business Centre Listing is a must-do for any business particularly those targeted at a local or niche market. After you verify your website and created your initial listing, it is important to keep updating the listing with new offers, photos, videos and add customer’s testimonials and reviews. Like most of Google’s products, they have a preference for listings that are constantly updated with fresh material.

Resolution seven: Create a social networking media strategy

Social networking once only seen as a method to increase a company profile and a link building tool to attract links for improved Search Engine ranking, is now becoming a serious player in search engine optimisation. So it’s time to jump on the social networking bandwagon if you haven’t done so already and create a Facebook and Twitter account and start updating those accounts regularly.

Resolution eight: Manage your online reputation

With SEO tools such as Google Local Business listings and the launch of Google “personalised” search, managing your online reputation is becoming increasingly important. One of the simplest and easiest ways to track what is being said about your company in cyberspace is to use Google Alerts and you can sign up for alerts results to be emailed to you either as it happens, once a day, or once a week.

Resolution nine: Focus on your optimising my website and engage an SEO Company

You may want to take your SEO activities one step further and decide to hire an SEO company. A reputable SEO company can be judged on their Search Engine rankings on SEO related keywords. There are several things to consider when hiring an SEO company and you must look at the packages and services they offer and see whether it fits with your budget and overall website strategy.

Resolution 10: Read more SEO blogs and keep updated with changes in Search Engine Optimisation

Search Engines are constantly updating their algorithms to find ways to make it even easier for customers to access the information they require instantly. If you are committed to optimising your website and keeping abreast of your competitors, you need to be aware of the latest in SEO strategies and techniques. Good blogs to subscribe to are of course SEO Global Network, SEO Works Blog, Google Webmaster Blog, Matt Cutt’s Blog and SEOmoz.

Optimising your website with the right keywords and increased visibility on Search Engines leads to more targeted visitors, higher sales conversions and an improved online return on investment.  However, Search Engine Optimisation is an ongoing process so although you may be ranking on the first pages of Search Engines, there needs to be continued focus on keyword research, link building activities and SEO copywriting if you want to maintain or improve your page listing.

Depending on the search query, Google  displays several images above the regular search results. The images can be found at the top of the search results and they are linked to web pages. If someone clicks on the image, the person will be taken to the web page that shows the image.

Research shows that image counts when it comes to Search Engine Optimisation so here are ten image SEO tips to take you to the top of Google Search Engine results.

Quality images: Having quality images on your website will have more click appeal and draw people to your website. There is also an advantage to displaying original images rather than stock photos or images supplied by a public relations company. The more control you have over your images on your website the better.

File names: Use a file name that reflects the content of the page so if you are writing about image SEO and you want to include an image, use a file name like image-seo.jpg. Words should always be separated by a hyphen rather than an underscore as these are read by the search engines as spaces.

File extension: The file extension image is important. If the image search engine sees a “.jpg” (JPEG) file extension, it’s going to assume that the file is a photo.

Alt text: The alt text used to describe the image should also use the keywords that you are using to target the page. In this example, the image text would be ‘Image SEO’.

Link Anchor Text: As with alt text, if you’re linking to your images using text, use good anchor text that describes the contents of the image.

Accompanying text: The post or text below should deal with the same topic as the image or describe it. Google will weigh the surrounding text heavily when  determining what the picture is about. Be sure to place relevant keywords above and below the image you are optimising.

Avoid duplicate content: Avoiding duplicate content on your site is just as important for image SEO. If for example, you have a thumbnail and a full size image, you don’t want these to all be indexed. Use a robots.txt to prevent the crawler from looking at the images you don’t want indexed.

Size matters: Research shows that bigger images seem to get featured more often on Google’s first result page. Include the width and height attributes in your image tag to show search engines the size of the image.

File organisation: Create an image folder on your web server space that’s accessible to the search engines. Do not exclude robots from your graphic images directory or limit search engine access to graphic-image files. One common mistake web developers make is putting their ‘click to see larger image’ inside of a JavaScript link which limits Search Engines’ access to that image file.

Optimise the page with the image: Optimising the page the image appears on is just as important as optimising the image itself. Optimising the page for contextual search has an influence on the Google Images Search. Search engines also look at text surrounding a graphic image to determine relevancy.

Image SEO should be an important part of your Google SEO to drive traffic to your website. However, you want to make sure visitors referred by Google Image are quality targeted visitors and increase your sales conversions and the Revenue Per Online Visit (RevPOV) so it is important to evaluate how optimising for image search fits into your overall web strategy.

Amanda On My Side is a buyers agent that supports and assists the property buyer in the transaction, and not the seller nor a real estate agency

If you are looking for a buyers agent Sydney, then contact Amanda Segers and let her do the work for you while you relax and carry on with everyday life. Amanda’s experience in sourcing the right property in the right location and negotiating the price will ease your mind and your wallet.

Amanda Specialises in:

• Home Buyers Agent
• Buyers Agent Sydney
• Property Buyers Agent Sydney
• Real Estate Buyers Agent Sydney

So if you are looking for your dream home, then benefit from Amanda’s experience as one of Sydney’s best buyers agents. With top notch knowledge and up to date information on the latest homes on offer, you can be sure to win when Amanda is on your side. Visit Amanda On My Side today, and relax…

There’s little point in attracting Search Engine traffic if the page doesn’t convert traffic into sales or writing brilliant copy that is not indexed on the first few pages of Search Engines like Google, Yahoo and Bing.

Here are seven basic SEO copywriting tips based on the SEOmoz Search Engine Ranking Factors 2009 report.

Keyword selection and density

Choosing the correct primary keyword, secondary keywords or keyword phrases is paramount to the optimisation of your website. One of the major mistakes a SEO copywriter can make is ‘keyword stuffing’ which means that you are using keywords too frequently or out of context which the Search Engines can perceive as spamming and trying to manipulate organic SEO results. This may lead to your Search Engine ranking dropping or your website not being indexed by Search Engines.

Read our article ‘Search Engine Keywords’  for more details on how to improve your keyword strategy and select the right keywords or keyword phrases to optimise your website.

Unique content

Creating unique content that is updated constantly helps build your link profile  and increase your Search Engine rankings. 65% of the SEOmoz panel of 72 experts rated unique content as of very high importance. Five ways to create fresh, unique content are:

• create a company blog  and write bi-weekly posts to refresh your content about industry news, tips and hints and so forth;
• publish a weekly or monthly newsletter offering your own tips, tips from customers, sale items, giveaways and so on;
• add media releases or marketing material on your website such as catalogues, brochures etc;
• update your websites with recent testimonials or case studies and
• publish recent industry statistics or research on your site.

Title Tags

The text you use in the title tag is an important factor in how a Search Engine may decide to rank your web page. All major Search Engine crawlers will use the text of your title tag as the text they use for the title of your page in your listings. 66% of the panel rated the use of the keyword in the title tag as of very high importance. Tips to optimise your title tags are:

• Important keywords should be used towards the start of the title tag. This was rated as 63% high importance by the panel;
• Title tags should accurately reflect the content of the web page and match the meta description tag and keywords and use consistent branding;
• Word counts should be aimed at 10-12 characters. Not only is this the cut-off point in Google Search Engine results, it also helps to keep your title tags concisely targeted towards the most important keywords.

Meta description tags

A meta description tag is a guide for Search Engines to use as summary text when a site is listed in the search engines. SEO expert Jill Whalen  says that there is some debate over whether this information is given any weight in the ranking algorithms of Google or considered by Yahoo or Bing when ranking websites. However, it is still important to include this information to describe the content of the page accurately and succinctly for web searchers and drive traffic to your website. Tips to optimise your meta description tags are:

• Try to include the keywords you are targeting in the meta description tags as these are highlighted as bold in Search Engine results.
• Give the reader an exact description of the content of your page and make it interesting and enticing for the reader to encourage them to click through to your website. The meta description serves as a short advertisement for your page.
• Write the meta description so it accurately reflects the content of the web page and matches the title and keywords. Consistency is the key.
• Word counts should be aimed at 25-27 characters which are the cut-off for Google Search Engine results.

Headings

Headings are used to define organisation structure on a web page and as a navigation or guide for the reader but they are also important for Search Engine Optimisation and telling the Search Engines what your page is about. The trick is to write powerful headings that will draw in readers but also improve your search engine ranking for your target keyword phrases. Tips for optimising headings include:

• Make sure that your primary keyword or keyword phrase is included ideally at the start of the heading. The panel rated keyword use anywhere in the H1 headline tag as 49% moderate importance.
• When targeting Search Engines, use headings which define the content rather than headings that are witty and clever but may seem obtuse to a Search Engine and may leave them confused about the exact content of the page.
• Headings should match the meta description and keywords. Aim for consistently so the Search Engines rank your web page for the right keywords and primary terms are targeted as effectively as possible.
• All content should have unique title tags and headings, this is to target different variations of keywords – as opposed to competing with itself for the same search terms.
• Use one H1 heading per page to emphasise the most important keywords on that page to the search engines.
• Use H2-H5 headings to optimise for secondary terms – make sure these are used as sub-headings.

Internal linking

Internal links should be used to cross-link related content – this builds the strength of webpage’s within the search engines. Tips for internal linking include:

• Internal links should be added to refer customers to others pages on the website where further information is available;
• Recent research suggests that only the first link  to an internal page URL is indexed and given link value so only use  your most important keyword in your link as high as possible on the page;
• Additional links can point to other pages on your website (just not the same page) which in turn can point back to your primary pages. Place your secondary keyword in your secondary link and so on;
• Don’t overuse internal links within copy, just link to a small selection of relevant pages. The fewer links you have on a page, the more value each link has;
• Make sure your anchor text contain keywords where possible. Using “keyword phrase” instead of “click here” or “read more” for example. The panel rated keywords used in internal linking anchor text as 47% moderate importance.

Images

Don’t forget naming of images can also increase the Search Engine Optimisation of your website and can also increase your ranking on image portals such as Google Images as well. Tips for optimising images include:

• Pick a logical file name, that reinforces the keywords. For example “/images/keyword-phrase.jpg” ;
• Use a hyphen to separate keywords so that these are read by the search engines as spaces. Do not use underscores as a word separator;
• Make use of the alt attribute and optimise relevant images for targeted keywords;
• Avoid duplicate content on your site. If for example, you have a thumbnail and a full size image, you don’t want these to all be indexed. Use a robots.txt to prevent the crawler from looking at the images you don’t want indexed;
• This may be stating the obvious but don’t put the bulk of your text in images as Search Engines prefer websites that are text heavy. Look at the image-to-text ratio on your page and make sure that there is more text on the page but still conveys your message in images, diagrams and photos.

SEO copywriting can be challenging but once you get the balance right between optimising your web pages and creating engaging and compelling a copy, you can achieve a website that not only ranks highly in Search Engine rankings for the right keyword searches but also entices quality customers to click through to your website, find the information they require quickly and easily, convert visitors into customers and increase your online revenue.

Find Investment Property is an online resource for developers and property investors alike. They have listing for many developers and list hundreds of new apartment and housing developments across Australia.

If you are looking for property hot spots or a new investment property to add to your portfolio, then browse through those on offer at Find Investment Property.

Find Investment Property offer:

• Buying Off Plan
• New Apartments Melbourne
• New Apartments Sydney
• New Apartments Brisbane
• New Apartments Gold Coast
• Property Investment QLD

So wherever you would like to invest, visit Find Investment Property today. Take a look through the Property Hot Spots or their property investment knowledge centre to find the best property for you.

Find Investment Property can also assist with finding properties such as:

• off the plan Sydney
• off the plan Melbourne
• off the plan Brisbane
• off the plan Gold Coast
• house and land NSW
• house and land VIC
• house and land QLD
• house and land Gold Coast
• townhouses Sydney