SEO – Search Engine Optimisation – Trades Plumbers

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This Business Profile is provided as a service to clients of our sister company SEO Works, a leading SEO company providing SEO Services and SEO Packages across a wide range of industry segments for their Google SEO needs. For your SEO Brisbane, SEO Sydney or SEO Melbourne requirements contact SEO Works today.

Video SEO – Ways to Drive Traffic from YouTube

Online video marketing is increasingly becoming an important part of Search Engine Optimisation or Video SEO – Search Engine Optimisation (VSEO). YouTube is the second largest Search Engine after Google and the rise and rise of Susan Boyle, runner-up of Britain’s Got Talent showed the power of viral marketing via video. Here are some important steps for optimising your online videos and increasing traffic to your website … lights, camera, action …

Creating the video: The video should be short – not less than 1 minute but not greater than 3 minutes. Include your website URL and branding (logo) on the video. Make sure that your video is informative, helpful, funny or interesting and appeals to your target demographic or otherwise people will hit the back button. Two tools for video creation include:

• Camtasia – great for creating screen captures for short ‘how to’ videos.
• Animoto – free or paid version available – make a video slideshow with photos.

Alternatively, you can record a DIY video using a video recorder or your phone. For a professional look and feel, outsource the video creation to a video production company.

Channels: Channels create a richer connection with viewers and encourage interaction. They allow you to create a profile, add subscriptions, friends and respond to video comments.

Video title: As with web pages, it is important to have a good keyword rich title. Place the keyword at the start of the title if possible. A good tip is to search for that particular keyword and look at the titles of similar videos.

Description text: Include a link to your website at the very top of the description. This will be a no follow link but you want people to click on the link once they have finished watching the video.

Video tags: Tags play an important role in vidoeo SEO and help people to find your video. For example, if people are looking for videos about health and fitness, your video might be tagged with the keywords ‘health’, ‘fitness’ and ‘exercise’.

File URLs: Use a keyword in the filename URL which also reflects the content of the video. Thus, if the video is about a new wedding venue launched at your hotel, a good file name might be http://www.mysite.com/wedding-venue-name-of-venue.mp4.

Allow embed code: Allowing the embed code on your videos means that people can copy and paste the code directly to their own website. This will enable other users to share and embed your video code onto their own blogs and websites and create backlinks to your video which can help increase Video SEO – Search Engine Optimisation.

Encourage ratings and reviews: When you encourage users to rate your video, the Video Search Engines will pay attention to videos that have higher ratings. In addition, videos which get high ratings from users tend to be the same videos that users often mark as favourites and share with other users.

Post your video as a video response to someone else’s video: This is a great way to attract more views to your video. You only get one chance per video to post as a video response so use it wisely. In order to make this work to your best advantage, you should consider the following:

• Is their video popular – look at the You Tube insight data (an important tool for video SEO).
• Is their video trending upwards?
• Do they accept video responses?
• Is your video related – are they likely to accept your video response?

Subscribe to other channels: Subscribing to other related channels to drive traffic to your website is a good video marketing strategy. Leave a comment that provides value to the channel owner and mention your website address. This will drive traffic and interest to your channel, building your profile on YouTube and increase subscribers to your channel.

Upload the video to your own website: Upload the video onto your own website and introduce a video sitemap for Search Engines. You have a choice here in either embedding the video code from YouTube to increase the ‘views’ tally on YouTube or upload the video directly to your website and encourage links back.

In its simplest form, Google says that the Video Sitemap must link to a landing page for a video as well as some essential information required for indexing the video. Once you have created your Video Sitemap, you can submit it to Google using Webmaster Tools.

Link bait: Use the video as link bait in your link building strategies. Provide great content in your video to encourage other relevant, credible and quality websites to link back to your video. Link to your video in a new blog post, promote your video on social networks like Twitter and Facebook and add your video to your Google Local Business Listing.

Internal linking also has link value so make sure you remember to link to the video within your own website as well.

Submit your video to YouTube video sites: Submit the link of your YouTube video to the following Web 2.0 sites and social networks to drive traffic to your video:

• StumbleUpon
• Digg
• Mixx
• Reddit
• Twitter
• Facebook
• OnlyWire

Video Syndication: Manually submitting your video to all of the video sites can be time consuming so it may be more cost effective to use a syndication service even if you have to pay a subscription fee. When syndicating your video, don’t forget to fill in a profile on each video site. You can obtain a back link to your site from each of these profiles for your link building strategy. There are two main distribution services that you can use to do this for you:

• Tube Mogul (free)
• Traffic Geyser (paid – $97 / month)

When uploading to the video sites, only choose the sites that will fit with your video’s topic and target audience. For instance, How Cast only supports ‘how to’ videos and likewise, Stupid Videos might not always be an appropriate site for your ‘how to’ video.

With comScore reporting in 2009 that YouTube alone has surpassed 100,000 million users watching videos, can you afford to ignore this online video marketing strategy any longer? Contact us to find out how we can help you leverage the benefits that Video SEO – Search Engine Optimisation or VSEO provides. We can grow your video channel and brand, drive traffic to your website, increase your Search Engine ranking and add to your bottom line.

SEO – Search Engine Optimisation – Business Software

SEO – Search Engine Optimisation – Business Software

Sage Business Solutions NZ provides business software, services and support to small and medium sized businesses. Their unique blend of ERP applications with CRM helps coordinate your whole business.

• Sage Accpac ERP: Designed for companies of all sizes, Sage Accpac ERP runs on leading platforms — providing the foundation for an integrated suite of end-to-end business management applications.
• ACT! by Sage:  helps you manage and prioritise activities, and track all contact-related communications, so you can build productive business relationships and get results.
• Sage CRM: is an easy to use, fast to deploy, feature-rich, low cost, Internet-based CRM solution designed to introduce the real benefits of CRM to your organisation.
• Sage SalesLogix: A highly functional, customisable and scalable CRM solution, allowing businesses to select the best access method or methods for its users, including Windows, Web and/or Mobile.
• Sage Timberline Office: A fully integrated financial and operations software solution for construction, real estate and property management professionals.
• Sage ERP X3: A competitive alternative to SAP and Oracle, Sage ERP X3 Enterprise has been designed in line with local and international requirements, making it ideal for organisations that are growing here in New Zealand and Australia as well as those expanding overseas.

The key benefits of Sage Business Solutions are world class integrated solutions delivered by an experienced partner network for the life of your business. Sage Business Partners are experts not only in implementing technology, but they also possess extensive knowledge of ERP and CRM best practices. 

SEO – Search Engine Optimisation – Commercial Refrigeration

SEO – Search Engine Optimisation – Commercial Refrigeration

“Premier Rentals” are commercial refrigeration specialists.  With over 30 years experience, in sales, service and rentals, we know what you want.

Premier Rentals, Australia’s #1 commercial refrigeration suppliers, offers several industry leading products to choose from.  From fridges, to coolrooms, from deli displays, to ice cream freezers, they have them all.

If you are looking for:

• Commercial Refrigeration
• Deli Display Fridges
• Cake Display Cases
• Coolrooms
• Freezer Room Systems

Then visit Premier Rentals today…

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This Business Profile is provided as a service to clients of our sister company SEO Works, a leading SEO company providing SEO Services and SEO Packages across a wide range of industry segments for their Google SEO needs. For your SEO Brisbane, SEO Sydney or SEO Melbourne requirements contact SEO Works today.

SEO -Search Engine Optimisation – Roofing Contractors

SEO – Search Engine Optimisation – Roofing Contractors

Southwest Roofing is Sydney’s finest roof restoration company. Located in the Campbelltown area and servicing the greater Sydney Metro with roof repairs, guttering and whirlybirds. Contact them to restore your roof to its former glory.

If your roof is looking dull, then you need Southwest roofing to help with…

• Roof Restoration Sydney
• Roof Repairs Sydney
• Roof Painting Sydney
• Roof Cleaning Sydney
• Roof Insulation Sydney

Whatever your roof restoration needs are, let Southwest Roofing handle it.

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This Business Profile is provided as a service to clients of our sister company SEO Works, a leading SEO company providing SEO Services and SEO Packages across a wide range of industry segments for their Google SEO needs. For your SEO Brisbane, SEO Sydney or SEO Melbourne requirements contact SEO Works today.

Business Profile – Highlander Plumbing Sydney

SEO – Search Engine Optimisation for Plumbers

Searching for the best Sydney plumbers and plumbing services? Trying to find an experienced & trustworthy plumber in Sydney can be a nightmare. If you’re in the middle of a plumbing emergency you’d know what a relief it is to be able to call a 24 hour emergency plumber.

Highlander Plumbing are expert Sydney plumbers and have been delivering top plumbing services in the Sydney area more than ten years.

Services include…

• Blocked drain cleaning & clearing
• Clearing blocked drains with Vaporooter
• Gas fitting & gas installations
• Rainwater tanks
• Plumbing repairs
• Hot water tanks & systems
• Water Filtration systems
• Dual Flush toilet cisterns
• Bathroom Plumbing

Highlander also have regular plumbing specials…well worth checking out.

Highlander provide plumbing services in the following areas…

• Sydney CBD & Inner City
• Sydney Eastern Suburbs
• Sydney North Shore
• Sydney Inner West

Contact Highlander Plumbing on 1300 362 250. For directions see Google location map.

Google Profile Highlander Plumbing Sydney

Check out Your Sydney Plumber for tips & advice on…

• Bathroom Plumbing
• Kitchen Plumbing
• Gasfitting
• Clearing blocked drains

Highlander Plumbing chose SEO Works for their SEO services.

Plumbing videos.

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This Business Profile is provided as a service to clients of our sister company SEO Works, a leading SEO company providing SEO Services and SEO Packages across a wide range of industry segments for their Google SEO needs. For your SEO Brisbane, SEO Sydney or SEO Melbourne requirements contact SEO Works today.

Business Profile – Tradewizz

SEO – Search Engine Optimisation – Trade Supplies

Looking for trade & plumbing supplies? Tradewizz in New Zealand provide professional plumbers and tradesmen with an efficient & cost-effective way to buy everyday trade & plumbing supplies.

If you are in the wholesale trade supplies business then you too can benefit from turning up on page 1 of Google for your targeted keyword phrases such as trade supplies or building supplies, just like this page did for your search…and like Tradewizz does for their targeted keywords. Contact SEO Works to discover how we can help you to drive more leads, conversions & revenues online.

Company: Tradewizz

Product range: Trade supplies

Tradewizz helps plumbers and tradesmen to simplify their stock ordering methods to maximise time with their customers. The company sources products from leading local suppliers within New Zealand and Australia and undertakes strict quality assessments of all the products in their range.

Targeted keyword phrases:

• plumbing supplies
• plumbing online
• plumbing store
• trade & plumbing supplies New Zealand
• plumbing supplies Auckland
• plumbing supplies Christchurch
• plumbing supplies Wellington
• plumbing supplies North Island
• plumbing supplies South Island

Offering a 30-day money back guarantee on any purchase made (conditions apply) and providing oustanding levels of customer service, Tradewizz is your ideal plumbing supplies and building supplies provider in New Zealand.

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This Business Profile is provided as a service to clients of our sister company SEO Works, a leading SEO company providing SEO Services and SEO Packages across a wide range of industry segments for their Google SEO needs. For your SEO Brisbane, SEO Sydney or SEO Melbourne requirements contact SEO Works today.

SEO New Year Resolutions

You are launching a new business, redesigning your website or promoting a new product and now you are looking to optimise your website and focus on your internet marketing. Here are ten SEO New Years Resolutions to improve your SEO strategies and increase your Search Engine visibility.

Resolution one: Install Google Analytics

Installing Google Analytics is the first important step to optimising your website if you wish to improve your website’s interaction with both Search Engines and users. Google Analytics allows you to monitor your website, see what search terms your traffic is using to find your website and set benchmarks for your SEO strategy. This is the foundation of all Search Engine Optimisation activities.

Resolution two: Do more keyword research

Developing a keyword strategy is an ongoing process as you launch new products and services or target customers in a new region or location. Make sure you analyse competitor’s websites and use industry tools such as Google Keyword Tool to identify relevant keywords. You may want to research and identify further keyword phrases to be targeted to maintain or increase your online growth.

Resolution three: Focus on link building strategies

When external websites that have relevance and credibility are linking back to your content, Search Engines see this as validation of your website and this will positively influence your page ranking. There are several ways to build your link profile such as writing great content and listing your website in blog directories and asking industry associations, clients and suppliers to provide a link on their website.

Resolution four: Analyse your website’s technical infrastructure

A website needs to have the right SEO genetics of having a Search Engine-friendly technical infrastructure, rich unique content and quality inbound links. For a website to deliver a maximum return on investment (ROI), it needs to be aesthetically pleasing and user friendly but also be a Search Engine friendly website that ranks highly on Search Engines.

Resolution five: Update your website content regularly

Search Engines have a preference for websites that have original and fresh content and update their pages frequently. SEO copywriting needs to strike a balance between optimising a web page for targeted keywords but ensuring that content is engaging and compelling for the reader or customer. An easy way to provide fresh and original content is to create a company blog and update it frequently.

Resolution six: Optimise your Google Local Business Centre Listing

Optimising your Google Local Business Centre Listing is a must-do for any business particularly those targeted at a local or niche market. After you verify your website and created your initial listing, it is important to keep updating the listing with new offers, photos, videos and add customer’s testimonials and reviews. Like most of Google’s products, they have a preference for listings that are constantly updated with fresh material.

Resolution seven: Create a social networking media strategy

Social networking once only seen as a method to increase a company profile and a link building tool to attract links for improved Search Engine ranking, is now becoming a serious player in search engine optimisation. So it’s time to jump on the social networking bandwagon if you haven’t done so already and create a Facebook and Twitter account and start updating those accounts regularly.

Resolution eight: Manage your online reputation

With SEO tools such as Google Local Business listings and the launch of Google “personalised” search, managing your online reputation is becoming increasingly important. One of the simplest and easiest ways to track what is being said about your company in cyberspace is to use Google Alerts and you can sign up for alerts results to be emailed to you either as it happens, once a day, or once a week.

Resolution nine: Focus on your optimising my website and engage an SEO Company

You may want to take your SEO activities one step further and decide to hire an SEO company. A reputable SEO company can be judged on their Search Engine rankings on SEO related keywords. There are several things to consider when hiring an SEO company and you must look at the packages and services they offer and see whether it fits with your budget and overall website strategy.

Resolution 10: Read more SEO blogs and keep updated with changes in Search Engine Optimisation

Search Engines are constantly updating their algorithms to find ways to make it even easier for customers to access the information they require instantly. If you are committed to optimising your website and keeping abreast of your competitors, you need to be aware of the latest in SEO strategies and techniques. Good blogs to subscribe to are of course SEO Global Network, SEO Works Blog, Google Webmaster Blog, Matt Cutt’s Blog and SEOmoz.

Optimising your website with the right keywords and increased visibility on Search Engines leads to more targeted visitors, higher sales conversions and an improved online return on investment.  However, Search Engine Optimisation is an ongoing process so although you may be ranking on the first pages of Search Engines, there needs to be continued focus on keyword research, link building activities and SEO copywriting if you want to maintain or improve your page listing.

Image SEO – How it Can Help Your Google SEO

Image SEO is sometimes overlooked when optimising a website but Google Image Search has become an important referrer to drive traffic to your website. Google Images indexes billions of images and if your image can be found for the right keyword, then you will get targeted visitors to your website.

Depending on the search query, Google  displays several images above the regular search results. The images can be found at the top of the search results and they are linked to web pages. If someone clicks on the image, the person will be taken to the web page that shows the image.

Research shows that image counts when it comes to Search Engine Optimisation so here are ten image SEO tips to take you to the top of Google Search Engine results.

Quality images: Having quality images on your website will have more click appeal and draw people to your website. There is also an advantage to displaying original images rather than stock photos or images supplied by a public relations company. The more control you have over your images on your website the better.

File names: Use a file name that reflects the content of the page so if you are writing about image SEO and you want to include an image, use a file name like image-seo.jpg. Words should always be separated by a hyphen rather than an underscore as these are read by the search engines as spaces.

File extension: The file extension image is important. If the image search engine sees a “.jpg” (JPEG) file extension, it’s going to assume that the file is a photo.

Alt text: The alt text used to describe the image should also use the keywords that you are using to target the page. In this example, the image text would be ‘Image SEO’.

Link Anchor Text: As with alt text, if you’re linking to your images using text, use good anchor text that describes the contents of the image.

Accompanying text: The post or text below should deal with the same topic as the image or describe it. Google will weigh the surrounding text heavily when  determining what the picture is about. Be sure to place relevant keywords above and below the image you are optimising.

Avoid duplicate content: Avoiding duplicate content on your site is just as important for image SEO. If for example, you have a thumbnail and a full size image, you don’t want these to all be indexed. Use a robots.txt to prevent the crawler from looking at the images you don’t want indexed.

Size matters: Research shows that bigger images seem to get featured more often on Google’s first result page. Include the width and height attributes in your image tag to show search engines the size of the image.

File organisation: Create an image folder on your web server space that’s accessible to the search engines. Do not exclude robots from your graphic images directory or limit search engine access to graphic-image files. One common mistake web developers make is putting their ‘click to see larger image’ inside of a JavaScript link which limits Search Engines’ access to that image file.

Optimise the page with the image: Optimising the page the image appears on is just as important as optimising the image itself. Optimising the page for contextual search has an influence on the Google Images Search. Search engines also look at text surrounding a graphic image to determine relevancy.

Image SEO should be an important part of your Google SEO to drive traffic to your website. However, you want to make sure visitors referred by Google Image are quality targeted visitors and increase your sales conversions and the Revenue Per Online Visit (RevPOV) so it is important to evaluate how optimising for image search fits into your overall web strategy.

Business Profiles – Amanda On My Side

SEO – Search Engine Optimisation – Real Estate Services

Amanda On My Side is a buyers agent that supports and assists the property buyer in the transaction, and not the seller nor a real estate agency

If you are looking for a buyers agent Sydney, then contact Amanda Segers and let her do the work for you while you relax and carry on with everyday life. Amanda’s experience in sourcing the right property in the right location and negotiating the price will ease your mind and your wallet.

Amanda Specialises in:

• Home Buyers Agent
• Buyers Agent Sydney
• Property Buyers Agent Sydney
• Real Estate Buyers Agent Sydney
• help when looking to buy home Sydney

So if you are looking for your dream home, then benefit from Amanda’s experience as one of Sydney’s best buyers agents. With top notch knowledge and up to date information on the latest homes on offer, you can be sure to win when Amanda is on your side. Visit Amanda On My Side today, and relax…

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This Business Profile is provided as a service to clients of our sister company SEO Works, a leading SEO company providing SEO Services and SEO Packages across a wide range of industry segments for their Google SEO needs. For your SEO Brisbane, SEO Sydney or SEO Melbourne requirements contact SEO Works today.

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