SEO Copywriting – Seven Tips to Improve Your Internet Marketing

Posted by seoglobalnetwork on November 19, 2009 · Leave a Comment

SEO copywriting needs to strike a balance between optimising a web page for targeted keywords but ensuring that content is engaging and compelling for the reader or customer.

There’s little point in attracting Search Engine traffic if the page doesn’t convert traffic into sales or writing brilliant copy that is not indexed on the first few pages of Search Engines like Google, Yahoo and Bing.

Here are seven basic SEO copywriting tips based on the SEOmoz Search Engine Ranking Factors 2009 report.

Keyword selection and density

Choosing the correct primary keyword, secondary keywords or keyword phrases is paramount to the optimisation of your website. One of the major mistakes a SEO copywriter can make is ‘keyword stuffing’ which means that you are using keywords too frequently or out of context which the Search Engines can perceive as spamming and trying to manipulate organic SEO results. This may lead to your Search Engine ranking dropping or your website not being indexed by Search Engines.

Read our article ‘Search Engine Keywords’ for more details on how to improve your keyword strategy and select the right keywords or keyword phrases to optimise your website.

Unique content

Creating unique content that is updated constantly helps build your link profile and increase your Search Engine rankings. 65% of the SEOmoz panel of 72 experts rated unique content as of very high importance. Five ways to create fresh, unique content are:

create a company blog and write bi-weekly posts to refresh your content about industry news, tips and hints and so forth;
publish a weekly or monthly newsletter offering your own tips, tips from customers, sale items, giveaways and so on;
add media releases or marketing material on your website such as catalogues, brochures etc;
update your websites with recent testimonials or case studies and
publish recent industry statistics or research on your site.

Title Tags

The text you use in the title tag is an important factor in how a Search Engine may decide to rank your web page. All major Search Engine crawlers will use the text of your title tag as the text they use for the title of your page in your listings. 66% of the panel rated the use of the keyword in the title tag as of very high importance. Tips to optimise your title tags are:

Important keywords should be used towards the start of the title tag. This was rated as 63% high importance by the panel;
Title tags should accurately reflect the content of the web page and match the meta description tag and keywords and use consistent branding;
Word counts should be aimed at 10-12 words and about 70 characters. Not only is this the cut-off point in Google Search Engine results, it also helps to keep your title tags concisely targeted towards the most important keywords.

Meta description tags

A meta description tag is a guide for Search Engines to use as summary text when a site is listed in the search engines. SEO expert Jill Whalen says that there is some debate over whether this information is given any weight in the ranking algorithms of Google or considered by Yahoo or Bing when ranking websites. However, it is still important to include this information to describe the content of the page accurately and succinctly for web searchers and drive traffic to your website. Tips to optimise your meta description tags are:

Try to include the keywords you are targeting in the meta description tags as these are highlighted as bold in Search Engine results.
Give the reader an exact description of the content of your page and make it interesting and enticing for the reader to encourage them to click through to your website. The meta description serves as a short advertisement for your page.
Write the meta description so it accurately reflects the content of the web page and matches the title and keywords. Consistency is the key.
Word counts should be aimed at 25-27 characters which are the cut-off for Google Search Engine results.

Headings

Headings are used to define organisation structure on a web page and as a navigation or guide for the reader but they are also important for Search Engine Optimisation and telling the Search Engines what your page is about. The trick is to write powerful headings that will draw in readers but also improve your search engine ranking for your target keyword phrases. Tips for optimising headings include:

Make sure that your primary keyword or keyword phrase is included ideally at the start of the heading. The panel rated keyword use anywhere in the H1 headline tag as 49% moderate importance.
When targeting Search Engines, use headings which define the content rather than headings that are witty and clever but may seem obtuse to a Search Engine and may leave them confused about the exact content of the page.
Headings should match the meta description and keywords. Aim for consistently so the Search Engines rank your web page for the right keywords and primary terms are targeted as effectively as possible.
All content should have unique title tags and headings, this is to target different variations of keywords – as opposed to competing with itself for the same search terms.
Use one H1 heading per page to emphasise the most important keywords on that page to the search engines.
Use H2-H5 headings to optimise for secondary terms – make sure these are used as sub-headings.

Internal linking

Internal links should be used to cross-link related content – this builds the strength of webpage’s within the search engines. Tips for internal linking include:

Internal links should be added to refer customers to others pages on the website where further information is available;
Recent research suggests that only the first link to an internal page URL is indexed and given link value so only use your most important keyword in your link as high as possible on the page;
Additional links can point to other pages on your website (just not the same page) which in turn can point back to your primary pages. Place your secondary keyword in your secondary link and so on;
Don’t overuse internal links within copy, just link to a small selection of relevant pages. The fewer links you have on a page, the more value each link has;
Make sure your anchor text contain keywords where possible. Using “keyword phrase” instead of “click here” or “read more” for example. The panel rated keywords used in internal linking anchor text as 47% moderate importance.

Images

Don’t forget naming of images can also increase the Search Engine Optimisation of your website and can also increase your ranking on image portals such as Google Images as well. Tips for optimising images include:

Pick a logical file name, that reinforces the keywords. For example “/images/keyword-phrase.jpg” ;
Use a hyphen to separate keywords so that these are read by the search engines as spaces. Do not use underscores as a word separator;
Make use of the alt attribute and optimise relevant images for targeted keywords;
Avoid duplicate content on your site. If for example, you have a thumbnail and a full size image, you don’t want these to all be indexed. Use a robots.txt to prevent the crawler from looking at the images you don’t want indexed;
This may be stating the obvious but don’t put the bulk of your text in images as Search Engines prefer websites that are text heavy. Look at the image-to-text ratio on your page and make sure that there is more text on the page but still conveys your message in images, diagrams and photos.

SEO copywriting can be challenging but once you get the balance right between optimising your web pages and creating engaging and compelling a copy, you can achieve a website that not only ranks highly in Search Engine rankings for the right keyword searches but also entices quality customers to click through to your website, find the information they require quickly and easily, convert visitors into customers and increase your online revenue.

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Business Profile – Find Investment Property

Posted by seoglobalnetwork on November 18, 2009 · Leave a Comment

SEO – Search Engine Optimisation – Property Investment

Find Investment Property is an online resource for developers and property investors alike. They have listing for many developers and list hundreds of new apartment and housing developments across Australia.

If you are looking for property hot spots or a new investment property to add to your portfolio, then browse through those on offer at Find Investment Property.

Find Investment Property offer:

So wherever you would like to invest, visit Find Investment Property today. Take a look through the Property Hot Spots or their property investment knowledge centre to find the best property for you.

Find Investment Property can also assist with finding properties such as:

This Business Profile is provided as a service to clients of our sister company SEO Works, a leading SEO company providing SEO Services and SEO Packages across a wide range of industry segments for their Google SEO needs. For your SEO Brisbane, SEO Sydney or SEO Melbourne requirements contact SEO Works today.

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SEO – Search Engine Optimisation – Holiday Accommodation

Posted by seoglobalnetwork on November 18, 2009 · Leave a Comment

SEO – Search Engine Optimisation – Holiday Accommodation

South Coast Holidays is an online holiday accommodation booking service for the South Coast of New South Wales

If you are looking for great holiday accommodation on the South Coast, then browse through the amazing holiday rental properties on South Coast Holiday’s website.

South Coast Holidays offers a wide range of holiday accommodation from farm stays and caravans, over beautiful holiday cottages to luxury accommodation in a waterfront villa or 4 – 5 star holiday resort. No matter if you’re looking for a romantic retreat or a large holiday home that is child- and pet-friendly, or just a great place to spend your holidays with your friends – South Coast Holidays has something for every taste and budget in diverse locations such as:

South Coast Holidays, a winner of the 2008-2009 Smart Company Top 50 Awards, continues to strive to bring you the largest range of South Coast Accommodation. With new chalets and rental homes being added every month, you can be sure you will find the holiday accommodation you want and at the price that suites your budget.

Visit South Coast Holidays today and browse through all the accommodation available and learn about the attractions in the area too.

Currently, fantastic winter getaway specials have been made available on some of the most popular rental properties.

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WordPress Blogs – Ten Reasons Why You Need A Company Blog

Posted by seoglobalnetwork on November 10, 2009 · Leave a Comment

WordPress company blogs can be used as a Search Engine Optimisation tool and online marketing technique to generate more leads, create an online community, manage your online reputation, improve customer service and position your company as a trusted and authoritative source. Here are ten ways you can optimise your website, boost your business and increase your online sales through business blogging.

Increase your Search Engine ranking and drive traffic to your website

By positioning yourself as an expert in your industry and blogging about insider tips, market updates, new industry research and so forth, other websites will link to your website and consider you a go-to-resource and credible source of information. Search Engines look favourably upon websites who have trustworthy, relevant and credible websites linking back to them and building a link profile will improve your Search Engine rankings. Adding WordPress SEO plugins to your blog will increase the SEO functionality and creating fresh and original content will increase your Search Engine visibility. This will help drive quality and better targeted traffic to your website and improve your sales conversions.

Promote your products and services

Blogging gives you the opportunity to promote products or services, demonstrate your company’s expertise, provide customers with news, announcements or updates and build an online community. The objective is to discuss issues pertinent to your industry and indirectly promote your products and services. The essence of blogging is that it should be informal and a conversation with your customers. A business blog is not a direct sales pitch and not the forum to publish your press releases, product sheets, or corporate brochures but it can contribute to the sales process by indirectly promoting your products and services, building trust and strengthening relationships.

Increase brand loyalty

Having a company blog will help increase brand awareness, create a community of customers that are loyal to your brand and help you reinforce your brand identity. Blogs are ideal for business that depends on repeat business and referrals such as hospitality, tourism, hairdressing and retail. It can help give the business a unique identity, create a personality and help build an emotional connection to the brand. Remember blogging is not just about republishing media releases or marketing materials; it is a chance for you to interact with your audience and give your business a human and personalised touch. This will help with repeat business, referrals and retention rates.

Grow an online community

As well as publishing fresh content, it’s a good idea to constantly check your blog for any comments that you need to follow up on and respond to any customers within a short timeframe. Through discussion, interaction and comments, you can help forge a sense of community that can be strengthened both online and offline. By allowing both good and bad comments on the blog, it allows you as the company to respond and show that you are willing to be transparent with your customers. This is a powerful dynamic that ties your customers more closely to your company and enhances your retention rate. Word of mouse advertising is the best advertising you can get for your online brand.

Conduct market research

Your business blog can act as market research for your company and with customers leaving feedback on your website; you can gain valuable insights into your customer’s minds and use this feedback to improve your business. Comments, polls, feedback forms and surveys become instant, spontaneous market research tools with ideas for improving service or developing your products and act as a free focus group providing valuable information about your products. Feedback from blogging should become an integral part of your decision-making process.

Manage your online reputation

As Search Engines like Google and Bing sign deals to index real-time updates from social networking websites such as Twitter, maintaining your online reputation is becoming increasingly important. A blog is a quick response, public relations tool that allows you to respond to negative feedback, explain your side of the story and invite further feedback from customers. When a video of a Dell laptop exploding went viral, Dell’s Chief Blogger Lionel Menchaca responded to the public relations crisis straight away and posted the video online and won respect from their customers in regards to their rapid response, honesty and transparency. Having a blog allows you to control dialogue about your product, host discussions about your products and actively be involved in a conversation about your products.

Build trust and familiarity

A company blog allows you to build a rapport with customers, engage with your customers, encourage a two-way relationship and creates an environment of honesty and openness. Trust is vital in making sales and important for encouraging visitors to opt into your lead-generation process. By starting with compelling information and resources, and by encouraging repeat communication, you build familiarity. Over time, this creates a strong bond of trust as informed and educated visitors become confident, loyal customers. Once you have a customer’s trust, you have a quicker turnaround time for conversion.

Improve customer service

By creating a company blog and allowing interaction through comments, you can create a better customer service experience for consumers who can use the blog as a forum to post questions about products they have purchased, complain about bad customer service they have receive or give feedback about customer service and any improvements that can be made. Your blog can provide an easy way for customers to get in touch with you and can show your human, approachable side, allow better customer interaction and improve customer service processes. Customers who feel like a company is listening to them and responding to their needs quickly are more likely to develop an emotional connection with that company which is a fundamental requirement to building customer loyalty and repeat purchases.

Gain a competitive edge

Blogging is particular important for industries or businesses that require a technical understanding, require in-depth research before you purchase a product or require after-service. When a company claims to offer the same features with their products and services, your blog can give you a unique point of difference, gives you the edge over your competitors and shows you have a loyal community of buyers. Blogging allows you to demonstrate your expertise, share valuable insights with potential buyers and give your business credibility and authenticity.

Convert leads into sales and increase your bottom line

According to a Nielson survey, social media currently accounts for around 18% of the search market and consumers combine online search with conversations with friends & family before making purchasing decisions. Consumers prefer to buy from a source they can trust. By positioning yourself as an expert in the industry, creating an online community and showing your transparency as a company, this can help to build and maintain your online reputation as a trusted supplier and convert leads into sales.

WordPress Company blogs are very important for Search Engine Optimisation and are a great marketing tool when used correctly. The purpose of a business blog is to inform and educate rather than be a direct sales pitch. The content needs to be updated regularly with fresh, original material, position your company as an expert in the business and also reflect your brand message and company identity. Most importantly, the blog needs to encourage interaction with customers and two-way feedback so comments on the blog need to be responded to quickly to establish your company as a trusted brand. This all contributes to an increase in online revenue and a strong bottom line.

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Business Profile – Bookkeeping Pros

Posted by seoglobalnetwork on November 4, 2009 · Leave a Comment

SEO – Search Engine Optimisation – Bookkeeping Companies

Bookkeeping Pros is a Bookkeeping Company in Sydney specialising in Business Activity Statement [BAS], GST & PAYG for small business…

If you need assistance with your Business Activity Statement or GST for your business, then look no further and call Bookkeeping Pros today. With their expert bookkeepers that deliver professional bookkeeping services target for any sized business or company, Bookkeeping Pros know their stuff.

Bookkeeping Pros offer these useful services:

And with their industry experience they are able to offer specialised bookkeeping services to:

IT Contractors
Medical Professionals
Property Investors
Tradesmen & Builders

So no matter whom you are or what business you are in, nor what your bookkeeping needs are, give Bookkeeping Pros a call.

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