When a search string is entered into a Search Engine, the Search Engine needs to determine how to return the most relevant results. This is achieved by compiling different on- and off-page elements, such as

• SEO attributes
• On page content and
• incoming links for each page; to name the most important factors.

By applying its algorithm calculation to the various pages in their index, the Search Engine then figures out which ones are related in any way to the query and which of those are the most important, or the most relevant to that query.

SEO elements and content both have their own challenges; but link building is often seen as one of the most complicated aspects. What is a good link? Why would certain links bring your website more attention than others? How can you manage this and obtain the best possible results from your link building campaign?

In the eyes of a Search Engine, each link to a web page is seen as a vote for that web page. If there are two pages that are equally relevant to a given search query, the page with the better inbound link profile will rank higher than the other page. That’s exactly why a good link building strategy will definitely help bringing your website to a higher position in results pages… where the traffic meets your goals.

What is a bad link?

A link for an obscure directory, based in another country an covering a completely different topic. This is the worst link ever! A link having only one of the above attributes won’t be very useful to your campaign.

What is a good link?

A natural link. What is it?

A good link process is to try obtaining high and quality relevant links to your website. Everybody prefers natural links, even if it’s harder to build a natural link building campaign… because you need to use your creativity more than your wallet! But this will bring long term results.

Basic tips to help you getting good inbound links

• Create a Google Local Listing and add relevant information about your business
• Find your local Chamber of Commerce website and check if possible to add your business website
• While you are at it, post your business profile where accepted (your old University or High School, for example)
• Ask your suppliers or clients if they accept to display your website URL or, even better, to write an article about your company and services
• Write press releases, submit them online or send them to your local paper
• Check your Yellow pages listing and ask to mention your website
• Submit your website to the most influential online directories – using the right category
• Post your job opportunities on online job boards
• Charity & Donation; we all give money for a good reason…
• Write articles on your business topic and submit them to relevant websites or blogs; everyone webmaster loves good content and they will probably agree to mention your website URL, when asked

But remember: the most important thing to keep in mind is to find link from websites who discuss the same topic. Stay in your field, build your online profile and be seen as someone who masters what he preaches.

Oh… and don’t forget the anchor text. This is the text string where your link will be posted upon and is an important factor for Search Engines as well.

A good advice would be to ease this linking process by providing a page where link samples are displayed. After all, if you want others to link to your website, mention what you like them to use as code or link attributes. Something they could copy-paste on their own website.

Information about <a title=”Link Building Strategies” href=”http://www.seoglobalnetwork.com/seo-news/link-building/” target=”_blank”>Link Building Strategies</a> from SEO Global Network.

Our last tip – but not the least – is to write great content. Something completely new that has never been said or expressed before. Something so interesting that people will read and talk about. Something that will attract links by dozens, natural links, in a constant flow… Start by what you know best: what you do. You are running a specific business; so talk specific!

As we always say, imagination and creativity are the limit when it comes to link building strategy!

The world of Search Engine Optimisation is competitive. So, in order to give your SEO company the edge and to get the results that your clients expect, what SEO services should your firm offer?

Well, there are a number of SEO services that you should be considering for you SEO company. Let’s take a look at each one.

SEO Packages

Clients operate in various industries, with websites that might be new or old, and ultimately they expect different results for their investment in SEO. So, it is important for your SEO company to offer SEO packages that suit different budgets and objectives. Commonly inolving meta data & page tweaking, basic link building and keyword researchyour SEO packages should be scalable, to allow for websites with a large amount of pages.

SEO Consulting

SEO consulting is the process of making specific SEO recommendations to a client, based on their current situation. As part of the consulting process you should ascertain what your client’s objective is and any problems with their website which will make it difficult to achieve good rankings in Google.

On-page content

Optimising the current web pages needs to be an essential offering amongst your SEO services. Your on-page content optimisation service needs to ensure that your desired keywords are in the Title tag, Meta Data, Headings and content on the page.

Website Audits

Undertaking a website audit allows you to identify problems with the website’s structure, current pages and keyword targeting that can be fixed in order to make your client’s website soar up the search engine rankings. Common problems include orphan pages, duplicate content and poor navigational structures.

SEO Copy Writing

An essential part of any SEO campaign, SEO copywriting is the task of writing search engine optimised content for your client’s website. Adding new content not only increases customer engagement and conversion numbers, but allows you to target new keywords.

SEO training

Training your clients to undertake basic SEO tasks themselves not only improves the chances of the client’s website ranking well for its targeted keywords, but you can also save time by empowering them to do basic SEO, so that you don’t have to!

Link building

One of the most important and challenging aspects of search engine optimisation, link building can be the difference between showing your client their new number one ranking for an important keyword, or apologising for taking their money to begin with!

When link building for your client’s website, you should obtain links from websites which are considered authority websites in their niche. The anchor text should contain some keywords, but do not go overboard. Whatever you do, do not buy links.

Website technical analysis

The process of analysing the structure of a website and identifying any structural limitations which will inhibit your client’s ability to rank well in the major search engines is known as website technical analysis. Common technical issues that you should be on the look out for include dynamic URLs, broken links and duplicate content.

As you can see, the SEO services that your SEO company should offer are numerous and varied. Some clients may need multiple services, whilst other clients are catered for by a SEO Package – some page tweaking, basic link building and keyword research.