The world of Search Engine Optimisation is competitive. So, in order to give your SEO company the edge and to get the results that your clients expect, what SEO services should your firm offer?
Well, there are a number of SEO services that you should be considering for you SEO company. Let’s take a look at each one.
SEO Packages
Clients operate in various industries, with websites that might be new or old, and ultimately they expect different results for their investment in SEO. So, it is important for your SEO company to offer SEO packages that suit different budgets and objectives. Commonly inolving meta data & page tweaking, basic link building and keyword researchyour SEO packages should be scalable, to allow for websites with a large amount of pages.
SEO Consulting
SEO consulting is the process of making specific SEO recommendations to a client, based on their current situation. As part of the consulting process you should ascertain what your client’s objective is and any problems with their website which will make it difficult to achieve good rankings in Google.
On-page content
Optimising the current web pages needs to be an essential offering amongst your SEO services. Your on-page content optimisation service needs to ensure that your desired keywords are in the Title tag, Meta Data, Headings and content on the page.
Website Audits
Undertaking a website audit allows you to identify problems with the website’s structure, current pages and keyword targeting that can be fixed in order to make your client’s website soar up the search engine rankings. Common problems include orphan pages, duplicate content and poor navigational structures.
SEO Copy Writing
An essential part of any SEO campaign, SEO copywriting is the task of writing search engine optimised content for your client’s website. Adding new content not only increases customer engagement and conversion numbers, but allows you to target new keywords.
SEO training
Training your clients to undertake basic SEO tasks themselves not only improves the chances of the client’s website ranking well for its targeted keywords, but you can also save time by empowering them to do basic SEO, so that you don’t have to!
Link building
One of the most important and challenging aspects of search engine optimisation, link building can be the difference between showing your client their new number one ranking for an important keyword, or apologising for taking their money to begin with!
When link building for your client’s website, you should obtain links from websites which are considered authority websites in their niche. The anchor text should contain some keywords, but do not go overboard. Whatever you do, do not buy links.
Website technical analysis
The process of analysing the structure of a website and identifying any structural limitations which will inhibit your client’s ability to rank well in the major search engines is known as website technical analysis. Common technical issues that you should be on the look out for include dynamic URLs, broken links and duplicate content.
As you can see, the SEO services that your SEO company should offer are numerous and varied. Some clients may need multiple services, whilst other clients are catered for by a SEO Package – some page tweaking, basic link building and keyword research.
