You are launching a new business, redesigning your website or promoting a new product and now you are looking to optimise your website and focus on your internet marketing. Here are ten SEO New Years Resolutions to improve your SEO strategies and increase your Search Engine visibility.
Resolution one: Install Google Analytics
Installing Google Analytics is the first important step to optimising your website if you wish to improve your website’s interaction with both Search Engines and users. Google Analytics allows you to monitor your website, see what search terms your traffic is using to find your website and set benchmarks for your SEO strategy. This is the foundation of all Search Engine Optimisation activities.
Resolution two: Do more keyword research
Developing a keyword strategy is an ongoing process as you launch new products and services or target customers in a new region or location. Make sure you analyse competitor’s websites and use industry tools such as Google Keyword Tool to identify relevant keywords. You may want to research and identify further keyword phrases to be targeted to maintain or increase your online growth.
Resolution three: Focus on link building strategies
When external websites that have relevance and credibility are linking back to your content, Search Engines see this as validation of your website and this will positively influence your page ranking. There are several ways to build your link profile such as writing great content and listing your website in blog directories and asking industry associations, clients and suppliers to provide a link on their website.
Resolution four: Analyse your website’s technical infrastructure
A website needs to have the right SEO genetics of having a Search Engine-friendly technical infrastructure, rich unique content and quality inbound links. For a website to deliver a maximum return on investment (ROI), it needs to be aesthetically pleasing and user friendly but also be a Search Engine friendly website that ranks highly on Search Engines.
Resolution five: Update your website content regularly
Search Engines have a preference for websites that have original and fresh content and update their pages frequently. SEO copywriting needs to strike a balance between optimising a web page for targeted keywords but ensuring that content is engaging and compelling for the reader or customer. An easy way to provide fresh and original content is to create a company blog and update it frequently.
Resolution six: Optimise your Google Local Business Centre Listing
Optimising your Google Local Business Centre Listing is a must-do for any business particularly those targeted at a local or niche market. After you verify your website and created your initial listing, it is important to keep updating the listing with new offers, photos, videos and add customer’s testimonials and reviews. Like most of Google’s products, they have a preference for listings that are constantly updated with fresh material.
Resolution seven: Create a social networking media strategy
Social networking once only seen as a method to increase a company profile and a link building tool to attract links for improved Search Engine ranking, is now becoming a serious player in search engine optimisation. So it’s time to jump on the social networking bandwagon if you haven’t done so already and create a Facebook and Twitter account and start updating those accounts regularly.
Resolution eight: Manage your online reputation
With SEO tools such as Google Local Business listings and the launch of Google “personalised” search, managing your online reputation is becoming increasingly important. One of the simplest and easiest ways to track what is being said about your company in cyberspace is to use Google Alerts and you can sign up for alerts results to be emailed to you either as it happens, once a day, or once a week.
Resolution nine: Focus on your optimising your website and engage an SEO Company
You may want to take your SEO activities one step further and decide to hire an SEO company. A reputable SEO company can be judged on their Search Engine rankings on SEO related keywords. There are several things to consider when hiring an SEO company and you must look at the packages and services they offer and see whether it fits with your budget and overall website strategy.
Resolution 10: Read more SEO blogs and keep updated with changes in Search Engine Optimisation
Search Engines are constantly updating their algorithms to find ways to make it even easier for customers to access the information they require instantly. If you are committed to optimising your website and keeping abreast of your competitors, you need to be aware of the latest in SEO strategies and techniques. Good blogs to subscribe to are of course SEO Global Network, SEO Works Blog, Google Webmaster Blog, Matt Cutt’s Blog and SEOmoz.
Optimising your website with the right keywords and increased visibility on Search Engines leads to more targeted visitors, higher sales conversions and an improved online return on investment. However, Search Engine Optimisation is an ongoing process so although you may be ranking on the first pages of Search Engines, there needs to be continued focus on keyword research, link building activities and SEO copywriting if you want to maintain or improve your page listing.
