July 29, 2014

5 Reasons To Use An SEO Company

Outrank your competitors and increase your conversion rate by hiring an SEO company.

SEO CompanyManagement guru Tom Peters famously said “Do what you do best and outsource the rest.” This applies to search and hiring a dedicated SEO company can help you accelerate the optimisation of your website and move up the rankings quicker. You could optimise your site if you had the time, resources and inclination but it’s unlikely you will do it as well as an expert dedicated to the industry – here are five reasons to outsource the SEO of your website.

Increased exposure

By hiring a professional SEO company, you can extend the reach of your SEO campaigns and increase your Search Engine visibility for a variety of keywords. SEO consultants can help you develop your keyword portfolio well beyond the keywords you have simply brainstormed for your website. The methods they use include using keyword research tools, market research as well as Google Analytics, competitor and social media analysis.

Expertise and product knowledge

SEO is a dynamic and fast moving industry – when you hire an SEO company, you are paying for their expertise, knowledge and experience. In the last few years alone, Google has released a number of products and launched algorithm updates such as Google Caffeine, Google Fresh and Google Panda. To keep up with these constant changes, online marketing consultants are diligent about watching webinars, reading blogs and following SEO experts on social media.

Dedication and time

As aforementioned, like other tasks in your workplace, you could probably optimise your website if you had the time and resources. When you’re busy running a business, you may have the best intentions to set aside time to optimise your website but you may be sidetracked doing other tasks. Hiring a professional SEO company allows you to focus on your core business, do what you do best and leave the rest up to the online marketing experts.

Giving you the competitive edge

Working with an SEO consultant can be what you need to edge out your competitors on the Search Engine Results Pages (SERPS) for keywords important to your business. By employing an SEO company, your website will most likely outrank your competitors who are optimising their website themselves. If all your competitors have hired professional SEO companies, then you may want to consider outsourcing your SEO to put your business on an even playing field.

Maximising the return on your investment

Using a reputable SEO agency to carry out your campaigns should be seen as part of your profit not part of your costs. Search Engine Optimisation helps leverage the already hefty investment you have made in your website and developing your products. Like any other online marketing activity, SEO can make a direct impact on your bottom line. By having a dedicated search expert working on your campaigns, you can fast track your results.

Your website may not be bringing you the results you hoped for but you may not have the time or know-how to optimise your website and reach SEO nirvana. This is where the SEO professional steps in and you step out to focus on other important parts of your business. SEO Works has a large team of specialised and knowledgeable SEO experts to help you reach your SEO goals – contact the best SEO company today to learn more about their SEO Packages.